I can’t tell you how many times I’ve whispered the words, “If only…”
If only I knew then what I know now.
If only I had the clarity I’ve gained through the hard seasons.
If only someone had pulled me aside and shared what I’m about to share with you.
But here’s the thing: experience has been one of my greatest teachers. Not always kind, but always thorough. And because of those lessons—some hard-earned, some quietly sweet—I’m able to help others walk more wisely, more confidently, and with far fewer bruises than I had to collect.
Like many purpose-driven entrepreneurs, I started out with big dreams and an even bigger work ethic. I wore every hat imaginable: manager, bookkeeper, counselor, copywriter, marketing department, and cheerleader… all rolled into one. It looked admirable on the outside. But on the inside?
I was overwhelmed, exhausted, and stretched thinner than the last swipe of almond butter in the jar.
Eventually, I closed the doors to my first business—not because I failed, but because I couldn’t keep going that way. I was running hard without running well. I didn’t yet understand the importance of alignment.
Would I go back and do it all again?
Absolutely.
Would I do it differently?
Also absolutely.
If you’re reading this and feeling stuck, tired, or unsure—whether you’re just starting or you’ve been at it for a while—let me offer a few things I wish someone had told me:
1. Define Success for Yourself
Not for the algorithm.
Not for your peers.
Not for what looks impressive.
Success isn’t one-size-fits-all. You were created for a specific assignment. You don’t have to copy someone else’s path to prove you’re on the right one. When you understand who you are and whose you are, you stop striving and start stewarding.
2. Know Your Why
Purpose isn’t a buzzword—it’s your anchor.
Why did you start this journey?
What deeper longing is your work meant to fulfill?
If you’re building something because someone told you it was a good idea—or because you thought it would be quick cash—it won’t hold up in the long run. But when your work is a reflection of what you love and what you’re called to, you’ll endure the valleys because the assignment matters too much to quit.
3. Make a Plan—Even If It’s Messy
You don’t need a 30-page business plan to begin. But you do need vision.
Where are you now?
Where do you sense God leading you?
What steps will move you from here to there?
Clarity doesn’t always come all at once, but movement in the right direction often unlocks it.
4. Choose Your Circle Wisely
Surround yourself with people who build—not just talk about building.
Avoid the crowd that complains more than they create.
Lean into relationships that speak life, challenge complacency, and remind you of what’s possible.
We rise stronger when we rise together.
5. Take Small, Faithful Steps
This journey isn’t a sprint. It’s a long walk of obedience.
Nurture what’s in front of you. Serve your people well. Keep your heart soft, your hands open, and your eyes on Jesus. Whether it’s your business, your home, or your health—don’t despise small steps. They add up in big ways.
Looking back, I see how God used every twist in the road to shape my character, sharpen my vision, and strengthen my resolve.
So if you’re charting a new path right now—welcome. You’re not starting over. You’re starting from wisdom.
And that, my friend, is a powerful place to begin.
With grace & grit,
+Alicia
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